Section 5: Communication — Rules and Tools
There are so many new communication platforms to consider as you build your crisis media management plan. Managers must learn how to use each of them to their advantage.
Section 5 provides a comprehensive overview of the golden rules of communication during a crisis, as well as the media platforms and tools communicators can use to deliver their messages.
WHAT YOU WILL LEARN
- Why and what to communicate in a crisis
- The role of the apology
- How to use positive, inclusive, simple, visual language to get your message across
- Which new media tools to use, and when and how to use them