Section 5: Communication — Rules and Tools

There are so many new communication platforms to consider as you build your crisis media management plan. Managers must learn how to use each of them to their advantage.

Section 5 provides a comprehensive overview of the golden rules of communication during a crisis, as well as the media platforms and tools communicators can use to deliver their messages.

WHAT YOU WILL LEARN

  • Why and what to communicate in a crisis
  • The role of the apology
  • How to use positive, inclusive, simple, visual language to get your message across
  • Which new media tools to use, and when and how to use them

Video: In the Author's Words

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Author Jane Jordan-Meier discusses which platforms your company should focus on first as you build your crisis communication management plan.

While the traditional media has the final say in what is printed or broadcast, you can influence the results because public audiences aggregate, share, and tweet what you say and how you say it.
- From Chapter 28

CASE STUDIES AND EXAMPLES FROM:

• Queenwood Private School for Girls (Australia) • U.S. Army (United States) • Macquarie Bank (Australia) • Innovis Health (United States) • Nestlé/Greenpeace (Switzerland/United States)